The new mark - Atelier's dovetail
A few days after the rename, the brand finally has a mark to match.
Atelier's new logo is a dovetail joint: a square frame split by a single seam that interlocks two halves without a nail. It's a joinery technique woodworkers have used for thousands of years because it gets stronger the harder you pull on it. A workshop's mark should be a piece of joinery. This one is.
What's new in this build
- New macOS app icon. Graphite squircle, ivory mark, uniform stroke weight, the exact dovetail geometry. After this update lands, your Dock, Finder, App Switcher, and Cmd+Tab all show the new mark.
- New favicons + site icons. Browser tab, iOS home screen, OG cards - every visible icon surface is now the new mark.
- No functional changes. This is a brand release. Everything you can do with Atelier 1.4.0 you can still do here, just with a better-looking icon in your dock.
The mark was designed against an explicit brief: quiet, precise, owned. The kind of thing you'd recognize stamped on the bottom of something you didn't expect to find it on. Monochrome at heart, geometric, no flourishes.